Advantages of Facebook Ads Over Google AdWords

First of  Google Ads or Facebook Ads for lead generation , I want to point out that evaluating Facebook Ads with Google AdWords is not really acceptable. Google is a search engine and Facebook is a social networking site. The intent and engagement levels of the viewers are completely completely different for both the websites. In Google folks actively search for data and products and on Facebook they want to join with their associates. Keeping these points in thoughts, I would like to give a quick abstract of what benefits do Facebook Ads have over Google AdWords;

Google AdWords is quite expensive even should you bid on low or medium reputation keywords (and particularly keywords associated to purchasing online). Facebook is a new system wanting to leap into paid commercial. If you hit the proper niches, you could get traffic for a fraction of PPC pricing. Facebook adverts are rather more cost-effective and excellent for small companies trying to realize a presence on-line and not utilizing a big price range.

Visual aid shall be supplied to your advert through this feature. An picture is price a thousand words and the flexibility to show images in advertisements is a huge advantage Facebook has over Google AdWords. You can use images in Google AdWords by creating your individual picture banners however they don't convert too well. In Facebook adverts, it's straightforward to upload a small picture alongside together with your textual content, which helps drawing consideration of your target user. It can be good if you want to present photographs of your brand or product. I consider that is probably the most powerful characteristic of Facebook advertisements.